Publications:
Celebrity Endorsement and Congruence: An Experimental Study

The present study aims at verifying at which level the power of influence of celebrity endorsement works.

Article: Print

$US10.00

Article: Electronic

$US5.00
Students’ Academic Performance and Employability: A Study on Italian Undergraduates

This study aims at investigating if students' employability activities and ambition can be seen as a strategy to cope with the lack of “decent” work.

Article: Print

$US10.00

Article: Electronic

$US5.00